dima zhuravlev is a designer in the margins — between product and brand, between making and leading, between how something works and how it feels

     currently lead product designer at yango music and yango play, previously led the customer experience design team at samokat

samokat 2019–2022

samokat is one of the largest instant grocery delivery services with 10 million orders per month and 1000+ dark stores in 103 cities.

samokat's identity is shaped by two basic principles — simplicity and non-interference. we have paid attention to visual ecology, which allows people to focus on the most important thing — searching and choosing goods. in doing so, we have moved away from pure utilitarianism, making the experience aesthetically fulfilling. all of this allows samokat to stand out against the background of many competitors, whose identity is based on old-fashioned offline retail approaches.

take a look at
app store
google play

ecru 2023

ecru is a streetwear brand for which i designed a website from the first concept to launch. there are thick and tight layouts, broken image rows, all-lowercase, edge cut-off logos and dotted icons as core visual constants.

for now, there is no catalogue, cart and checkout, just a space with lookbooks to get inspired by the latest campaigns and a store locator to find the nearest store.

take a look at
ecrubrand.com/en

archive 2015–2018